As music videos evolved over the decades, the expense to make the has remarkably increased. There have been videos made for over 3 million dollars. That is a alot of money for a 4 minute promotion item that is not guaranteed airplay.
Keep it simple is always something that is preached when promoting or marketing something. Van Halen definitely kept it simple when creating the music video for "Jump". It was recorded in music studio and and edited. It cost them $750 approximately dollars to make this video. It was a top 10 hit on the Billboard Charts and received a bunch of airplay. It was pretty easy for them to recoup that expense from their record sales.
Here's the video
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